This may be particularly useful if, for example, your business has a physical storefront, and you’re therefore hoping to reach more people searching around your location. The Keyword Planner’s filters allow you to customize where your ads show up based on language or location. Try to choose keywords that are realistic for your campaign, and that won't absorb the majority of your budget. When analyzing the suggestions the tool gives you, keep in mind that if a keyword has high search volume, there might also be a lot of competition for it, raising its suggested bid. This could help you identify keywords that you might not have realized potential customers are using to search for businesses like yours. Product Category: Select which product categories best describe your business to discover popular keywords frequently searched within your industry. Landing Page: Enter a specific page on your site (or any site), and the tool will read the page and generate relevant keywords. Keyword: Type in words or phrases relevant to your business or website to get new ideas or longer-form keywords you may not have considered before. The tool allows you to view Google-recommended keywords generated by: If you’re struggling to think outside the box for keywords, or to find ones that are relevant to your business, the Keyword Planner can help you discover new terms and phrases potential customers are using to search for businesses like yours. For small businesses, it's generally recommended to filter for medium to low difficulty, as these tend to have a lower suggested bid, so you can make more of your budget. You can filter by high, medium, and low difficulty. (Note: this is only available if you’ve joined your Google Analytics account to your Google Ads account.)Ĭompetition: Lets you filter keywords by how difficult it will be to receive a top position with them. Organic Average Position: Shows how pages from your website rank in regular, unpaid searches compared to pages from other websites. (Note: this is only available if you’ve joined your Google Analytics account to your Google Ads account.) Organic Impression Share: The percentage of times a page from your website showed up in a regular, unpaid web search for a keyword. Your suggested bid is calculated by taking into account the cost-per-click (CPC) that other advertisers are paying for keywords with the same location and Search Network settings you've selected.Īd Impression Share: The number of times people will see your ad, divided by the total number of searches that matched your keyword exactly in the last month for your selected location and network. Suggested Bid: Allows you to see keyword options that could help you stay in better control of your budget. If you’re just starting your campaign, focusing on keywords with mid-level search volume may help you avoid spending too much of your budget on too few keywords. Keywords with extremely high search volume (generally 10,000+ average monthly searches) are more difficult to compete for, with a higher suggested bid.
#HOW TO SEARCH WORDS ON A PAGE HOW TO#
Check out these tips on how to use the Keyword Planner to help your ad find its way to a potential customer’s search the moment they want what you offer.Īverage Monthly Searches: Filters keywords based on average monthly searches for selected dates. Once you understand the basics of using the Google Ads Keyword Tool, there are several strategies you can adopt to help take your campaign to the next level. You may be bidding against the phrase “handmade syrup” and “locally sourced syrup,” but the Google Ads Keyword Tool might uncover related and frequently-searched terms like “breakfast condiment,” “handcrafted syrup,” etc.
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The Google Ads Keyword Tool can help you identify terms, phrases, and words potential customers are searching for related to your business that you may not have thought of before. It can also help you choose competitive bids and budgets to use in your campaigns.įor example, let’s say you run a Vermont-based business selling locally-made and sourced maple syrup across the country.
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By using the Google Ads Keyword Tool, you can search for keyword and ad group ideas, see how a list of keywords might perform, and even combine keyword lists to create new ones. A free-to-use feature within Google Ads, its tools for generating keyword ideas and bid estimations can help you plan your marketing strategy. The Google Ads Keyword Planner tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start.